Well, everyone else is talking about it, so I guess I should offer my opinion, too. In Advertising Age two days ago is an article titled Changing a Winning Ad Slogan for No Good Reason. It boils down to this: BMW is no longer The Ultimate Driving Machine. It’s A Company of Ideas. Bleck. Not [...]
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Well, I am back from vacation, and finally caught up at work. It only took a week to catch back up from a week off…ugh. It was a good vacation. We got to see lots of family in Wichita and KC. The kids had a great time at Grandma’s new condo and playing with Aunts, [...]
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