Motivated by General Geekery

BMW Art at the Royal College of Art

Written By: der5er - Apr• 10•06

Royal College of Art

My favorite entry, BMW Fossil, is pictured above.

Vehicle Design students at the Royal College of Art have produced remarkable artworks using Genuine BMW Parts.

The project, fusing engineering with art, offered the students a unique take on something many admitted to taking for granted: the components themselves.

BMW UK Ltd approached the College with an unusual proposal ? as BMW car design is often referred to as ?art? by its many admirers, the manufacturer wanted RCA design students to create artworks using the very parts that go into making their vehicles. The RCA?s reputation for producing the most innovative artists and designers attracted the German brand, and a competition was launched challenging students to create art using parts supplied by BMW.

Via Jalopnik

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