“The Ultimate Driving machine” was voted “Best Tagline Ever” by 432 Autoblog readers (no, sadly, I did not vote) to capture 24% of the vote. One of Autoblog’s commenters noted that this was “The ultimate tagline”.
The next closest was “There is no substitute” from Porsche coming in with 13% (222) of the votes.
I did like one of the commenter’s suggestions to Lexus for a new tagline:
Lexus: Relentless Pursuit of BMW and M-B Style, Technology and Credibility
- Jalopnik Fantasy Garage: M5 Vs M5 Vs M5 Vs M5